On April 27, the winners of the national stage of the Effie Awards competition were announced at the award ceremony in Moscow. According to the results, the All-Russian Campaign HIV Test: Expedition 2020 project of the Ministry of Healthcare of the Russian Federation was awarded with Bronze prize in the Business Challenges/Steady Success category along with the projects of global brands and major communication agencies. The project of the Ministry of Healthcare of Russia became the only state project that was included in the list of finalists and received an award. More than 280 experts evaluated the applications.
From 2016 to 2020, the Russian Ministry of Healthcare is implementing a successful communication project to prevent the spread of HIV infection throughout Russia. Having become a recognizable and truly popular All-Russian campaign for free anonymous rapid testing for HIV infection, the project provided millions of citizens of the country with reliable and accessible information about HIV/AIDS, hundreds of thousands have learned their HIV status.
To get more information follow the link https://www.youtube.com/watch?v=02wnAG521a0